One of my favorite things is everyday items with surprising significance. I love it when somebody's weird tattoo actually has a beautiful story behind it, or when somebody's necklace was their great-great-grandma's. So when Michael Henry, of AMOwaves, approached me about featuring their sound-wave bracelets, I was v intrigued.
Here's how it works:
You send them your favorite song, and let them know which part you love. They take a sound wave from that song and recreate it in silver. You wear it on your wrist! Such a cool idea. I love that you can wear really personal lyrics or sounds as part of your outfit, and I imagine it's a pretty big conversation starter.
AMOwaves is just getting started, so I decided to interview the founder, Ian Bennett, on how they got started and what they're all about:
Q: What made you think of the idea for AMOwaves?
A: AMO is the Latin root word for love. Back in December, my sister was leaving the states to pursue an occupation in Amsterdam. Prior to her leaving I wanted to give her a one-of-a-kind gift. As children, we would ritually say in unison "home again home again jiggity jig!" as we entered our drive way. I explored ways of how I could convey this phrase within a fashionable piece of jewelry. After lots of sketching and prototyping, we now have the AMOwaves Classic product line.
Q: What is the biggest challenge that has come up so far?
A: With entrepreneurship comes many challenges. Some small and most big. The invigorating moments of a business are often the early days of ideation and prototyping. After, comes scaling which understandably requires more business tasks to be done. The biggest challenge was preparing for the sheer amount of details involved with fulfilling one-of-a-kind orders and the velocity at which tasks had to be completed.
"God is in the details" said Ludwig Mies van der Rohe. So is the success of a business.
Q: Do you have other involvement in music?
A: Actually, yes. Most of my knowledge around sound waves comes from producing my own music. You can find some of my instrumental dark-tech sounds here.
Q: Are your bracelets made for men and women?
A: Yes, our bracelets can be worn by both men and women. Women tend to like the Classic Waves a little more, but the True Waves product line is a beautiful underdog.
Q: What artists or companies are you inspired by?
Q: Any interesting stories from the process of creating AMOwaves?
A: While taking our Christmas preorders, I was quite literally sleeping on top our packaging because of the lack of space in my room. Bubble wrap makes for a great pillow.
Orders will open back up on April 1st.